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Optical shop how to display can better enhance sales

type:Industry date:2017-05-11 14:29:50 share:
    Counter display, itself is a matter of opinion, in the rational counseling, but also has a different style, but the general principle should be the same, as summed up in this article as 7:00.
    Behind the article, and I cited another one, layman for the optical shop made by the display tips, is also very good.
    Excellent product display effect can cause consumers to buy desire, and prompted to take the purchase action. Then the optical shop in the merchandise display can follow the following points: profit, display points, attractive, effective display, with the goods, at a glance, clean and other seven aspects.

 One can be profitable
    1, the display must really help to increase the store sales.
    2, strive for the best display of the store location for the main push product sales.
    3, pay attention to record sales can increase the specific display and display.

    4, kept to remind the store goods display on the profit help.


 Second, the display points
    1, good display points: facing the shop aisle direction of the wall and the line of sight and other high counter position (and this point of view as the center of the radiation on both sides of the 65-degree angle covered by the display surface), the main channel on both sides of the booth, Cashier next to the booth, optometry room door, etc. are better display points.
    2, promotional display: the door of the counter, between the two main channel booth, the customer rest area.
    3, bad display: warehouse (or processing room) entrance, lighting bad corner, deep shop at the bottom of the corner.

 Third, attractive
    1, full of existing products will be concentrated to highlight the momentum (goods sold Hill).
    2, the display of the brand when the product style (such as children s frame counters can be placed some children s toys) and the benefits of full display.
    3, with the space display, make full use of advertising materials to attract the attention of customers.
    4, the ex-gratia promotional items can use the irregular display method, you can strengthen the special preferential treatment means.


 Fourth, the effective display

    1, the customer standing in the natural, reach the range, from the ground began to 1500px to 4500px range, this space for the effective display range. Therefore, the display of key commodities in this space is the secret to increase sales. On the contrary, 1500px below, more than 4500px, is difficult for customers to contact the space, mostly non-key products on display.
    2, the effective display range, the most accessible range is 2000px to 3000px space, known as the gold belt. This part is used to display best-selling merchandise or key commodities, seasonal goods, aimed at increasing sales targets, in the upper and lower gold belt, generally used to display quasi-key commodities or general merchandise.
    3, the most easy to see, the width of the left and right view of the scope of about 60 degrees, therefore, a product display the width of not too scattered.

 Five, with the goods
    1, the product display is to help sell, so the display should take full account of the mix between the goods, including the color of goods with (some people have done experiments, the red frame of the counter to attract customers).
    2, in the mix should be fully used when the associated sales, pay attention to the combination of goods optimization. Such as summer in the contact lens display can be considered with the combination of sunglasses and so on.
    3, in order to meet the customer s pursuit of new habits, in the design with the design to sell customers often see the new effect, that is to say on a regular basis to make appropriate adjustments to the display, reflecting the new ideas.

 Six, at a glance
    1, merchandise display location in line with the customer s buying habits, the promotion area and special area of the goods display to be significant, eye-catching, so that customers understand the meaning of goods expressed.
    2, the display of goods to make customers easy to see, follow the principle of low before the high.
    3, the goods should be positive or slightly inclined to the customer, so that customers can see clearly.
    4, display equipment, decorations and goods POP do not affect the store shopping customers line of sight, do not affect the store lighting.

 Seven, clean and sanitary
    Health is the image of the goods and attraction is also very important, clean goods so that customers have a pleasing feeling, and unclean goods are to make customers outdated, poor quality, low-grade feeling. So the optical shop must do a good job of goods and counters, shelves clean up, cleaning work.

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